TOPIC:Overture to the Industry.
Serving as a foundational prelude to the Summit’s programming, this session will introduce the salient themes that have emerged amidst the industry’s most recent chapter of growth. Particular focus will be devoted to the defining narratives of Canada’s adult-use and medical markets, including an assessment of the domestic sector’s general health. The session will also address consequential developments in international jurisdictions and outline the ramifications for Canadian operators.
Nick Pateras is Vice President, Strategy of Lift & Co., Canada's leading cannabis media, technology and product platform.
With a mission to empower informed cannabis decisions, Lift & Co. collects and disseminates big data with the goal of bridging the informational gap between buyers and sellers. Prior to joining Lift & Co., Nick spent several years in the pharmaceutical sector with Johnson & Johnson Inc., where he led businesses across OTC and Health & Beauty.
His background in healthcare led him to make the professional move into cannabis, having long advocated for recognition of its many medical applications. He holds two degrees, in Business and Philosophy, from Queen's University, Canada.