Khalid Abdul Razak

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KHALID ABDUL RAZAK

Strategy, Advisory

Ernst & Young LLP



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Khalid has over 8 years of global experience focused on Strategy, Operations, and Innovation.

Recognized within the top 5 innovators in Canada at EY (in 2016 and 2017), he focuses on leveraging design thinking to create solutions aligned to human behavior that deliver outcomes at the intersection of achieving strategy, maximizing adoption, and enabling innovation.

Khalid is also an active participant in the Cannabis industry, having authored multiple thought leadership pieces and currently leads the Alberta Cannabis Collective’s Strategy & Governance Committee - Alberta’s first industry association exclusive to cannabis retailers. He is also an active member of the Leaf Group and is an advisor to multiple cannabis start-ups.

Abstract:

When we look back at transformative shifts in the retail market, the introduction of cannabis as a legal industry will be a signature development of our era. This long-anticipated move will create an entirely new sector and presents an enormous opportunity for companies to be at the forefront of a budding new industry. Though the hype surrounding the cannabis market may make it seem like any producer or retailer who can secure a license will experience success, it’s how you define and execute your chosen strategies that will determine your ability to compete in the long-term.